Now, you might be wondering, “Why should I bother with email marketing when I can reach my audience through social media?” Well, my friend, let me tell you, email marketing holds a set of unique advantages that go far beyond what social media platforms can offer. So, fasten your seatbelts as we embark on a … Read more
Personalized email marketing is the practice of creating highly targeted and relevant email campaigns that cater to the unique needs and preferences of individual recipients. In today’s competitive digital landscape, personalization has become a crucial aspect of email marketing for both B2B and B2C brands. By delivering personalized content and offers, brands can improve engagement, … Read more
Email marketing is a powerful tool for businesses to reach and engage with their target audience and drive conversions. However, in order to get the most out of your email campaigns, you need to have a high-quality email list. According to the Email List Strategy Survey/SMB Benchmarks Campaign Monitor in Partnership with Ascend2, it was … Read more
According to HubSpot, “the first marketing email was sent in 1978, and resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.Given how long it has been around, email isn’t as sexy as some newer channels like messaging and social, but … Read more