Email marketing is a powerful tool for businesses to reach and engage with their target audience and drive conversions. However, in order to get the most out of your email campaigns, you need to have a high-quality email list.
According to the Email List Strategy Survey/SMB Benchmarks Campaign Monitor in Partnership with Ascend2, it was revealed that 66% of SMBs (Small to Medium Businesses) want to increase list quality, viewing it as more important than increasing conversion rates and email list size.
Image Source: https://www.campaignmonitor.com/resources/guides/email-list-building-new-era-email-marketing/?1=1&253Butm_medium=email-vidd
In this article, we will discuss simple steps on how to build a high-quality email list and the best practices for doing so without getting too technical:
Offer Value
The first step to building a high-quality email list is to offer something of value to your audience. This could be a discount code, a free e-book, or access to exclusive content. By offering something valuable in exchange for their email address, you will attract people who are genuinely interested in your brand and more likely to engage with your email campaigns. You can incentivise your audience to sign up for your email list. This could be a free e-book, a discount code, or access to exclusive content.
Create Targeted Landing Pages
Creating targeted landing pages for your email campaigns can help improve conversion rates and ensure that you’re attracting the right audience. Use language and imagery that speaks directly to your target audience and include a clear call-to-action that encourages them to sign up for your email list. An alternative to creating a landing page for email subscription would be to use a pop-up on certain (or all) pages of your website that prompts site visitors to subscribe to your newsletter.
Use Opt-In Forms
Opt-in forms are a great way to collect email addresses from your website visitors. Make sure that your opt-in form is prominently displayed on your website and includes a clear call-to-action. Be clear and up-front about what people are signing up for, and give them the opportunity to opt-in to different types of content (e.g., weekly newsletters, product updates, etc.).
Leverage Social Media
Social media is a great way to reach a large audience and promote your email list. You can use social media platforms to promote your lead magnet or offer a sign-up form directly on your profile. Additionally, you can run paid social media campaigns to target a specific audience and encourage them to sign up for your email list.
Host Contests
Hosting a contest is another effective way to build your email list. You can require participants to sign up for your email list in order to enter a contest. This will attract people who are interested in your brand and more likely to engage with your email campaigns.
Use Referral Marketing
Referral marketing is a great way to build your email list through word-of-mouth. You can encourage your current subscribers to share your emails with their friends and family, and offer incentives for each new subscriber they refer.
Focus on Quality, Not Quantity
Finally, it’s important to remember that quality is more important than quantity when it comes to your email list. Don’t be tempted to buy email lists or use other shady tactics to grow your list. Instead, focus on attracting a high-quality audience that is genuinely interested in your brand and what you have to offer. A small email list with high engagement and conversion rates will always be favored over a large email list with relatively low engagement and conversions.
In conclusion, building a high-quality email list takes time and effort, but it is worth it in the long run. By offering value, creating targeted landing pages/pop-ups, using opt-in forms, leveraging social media, hosting contests, using referral marketing, and focusing on quality, not quantity, you can attract a high-quality audience that is more likely to engage with your email campaigns.
References:
- Campaign Monitor. Email List Building in the New Era of Email Marketing
https://www.campaignmonitor.com/resources/guides/email-list-building-new-era-email-marketing/?1=1&253Butm_medium=email-vidd - Campaign Monitor. How to Build an Email List: A Complete Growth Guide for 2022
https://www.campaignmonitor.com/resources/guides/build-email-list/?1=1&253Butm_medium=email-vidd - Hubspot. How to Build an Email List from Scratch: 10 Incredibly Effective Strategies
https://blog.hubspot.com/marketing/list-building
